Built for hotels that take reputation seriously
Founded in 2012. Rebuilt from the ground up as an AI-powered reputation intelligence platform. Trusted by hotels across Europe, the Americas, Asia and beyond.
Our Story
AboutMyHotel was founded in 2012 in Rimini, Italy, a startup born from a simple observation: independent hotel managers were spending hours each week checking reviews across platforms they could barely keep up with.
The company won first prize at the Nuove Idee Nuove Imprese Business Plan Competition, and grew from there, helping hundreds of hotels monitor their online reputation.
In 2025, we rebuilt the platform from scratch, not because the original stopped working, but because the technology had changed enough that doing it right meant doing it again.
The new AboutMyHotel is faster, broader in coverage, and built with AI at its core: not as a gimmick, but as the only practical way to read thousands of reviews and turn them into something a hotel manager can actually use in less than five minutes a week.
What we believe in
Transparency
What your guests really think, in plain language.
No jargon, no spin.
We surface what is actually happening so you can act on it, not just look at it.
Innovation
We rebuilt when the technology made it possible. AI did not change what we do, it changed how well we can do it. We keep rebuilding when we find a better way.
Simplicity
Hotel managers are busy. Every feature, every email, every word in the platform should save time, not add to it. If it does not make your day easier, it should not be there.
Our Team
A founder who has been in hospitality technology for over a decade, and four AI specialists who work around the clock so you do not have to.
Alian Schiavoncini
Founder & CEO
Human
Started AboutMyHotel in 2012 after seeing how difficult it was for independent hotels to track their online reputation. Rebuilt the platform in 2025 with AI at its core.
Maika
Reputation & Market Intelligence Advisor
AI Agent
Reads your hotel’s reviews every week, tracks shifts in guest sentiment, and keeps you informed with a personalised reputation briefing, including actionable advice to help you improve.
Lara
Support Agent
AI Agent
Your go-to for platform support. Ask anything about features, settings, and shortcuts — she also helps you manage your subscription, billing, and account. Available 24/7.
Sara
Administration
AI Agent
Keeps the back-office running: invoices, account settings, and subscription management. Reliable, precise, and always up to date.
Marina
Web Marketing
AI Agent
Runs AboutMyHotel’s own marketing and communications, from product news to newsletters, so our hotels always know what is new and how to get more from the platform.