You already know that guest reviews say a lot about your hotel. What you may not realise is how much your AI assistant, Maika, could tell you back, if only she knew a little more about the property she is reading for. Right now she reads every review, spots the patterns, and drafts replies. But she does it with the context you give her. And most hoteliers give her almost none.
There is a page in your account called Hotel Profile. It takes a few minutes to fill in. Those few minutes change the quality of every weekly briefing and every suggested reply you receive from that day forward.
Why context changes the answer
Think about how a good manager reads a comment card. A remark about “no kids club” means one thing at a family resort and nothing at all at a quiet boutique hotel for business travellers. The words are the same. The meaning depends on what your hotel is and who it serves.
Maika works the same way. Without context, she treats every review as a generic hotel review. With context, she interprets each one against what you actually offer and who actually stays with you. That single shift is the difference between analysis that is broadly correct and analysis that is genuinely useful to you.
The Hotel Profile is where you give her that context. It feeds directly into her sentiment analysis and her review reply drafts.
What you fill in
The profile is short and plain. You describe your hotel in the terms you would use with a colleague:
- Hotel type: business, resort, boutique, bed and breakfast, and so on.
- Number of rooms: a small guesthouse and a large resort are read differently.
- Services and amenities: spa, pool, restaurant, parking, wifi, and whatever else defines the stay.
- Target guests: business travellers, families, couples, and the mix you cater to.
- Free-text notes: anything else that matters, in your own words.
None of this is busywork. Every field tells Maika how to weigh what she reads.
How it sharpens your weekly briefing
Each week Maika sends you a sentiment briefing by email, with a PDF. When she knows your segment, that briefing stops being generic and starts speaking to the guests you care about.
Take two hotels. The first is a family resort. Once Maika knows that, she surfaces the comments about the kids club, the pool, the family rooms, because that is what drives satisfaction for the people who book you. She tells you when those themes turn positive or negative, so you see a problem while it is still small.
The second is a boutique business hotel. Here Maika highlights fast check-in, desk space, quiet rooms, and reliable wifi, because that is what your guests judge you on. The same review engine, reading with a different lens, gives each hotelier the picture that matters to them.
How it improves suggested replies
The context carries straight into the review replies Maika drafts for you. A family resort and a boutique business hotel should never answer a guest the same way, and with a complete profile they do not.
For the family resort, a reply about the kids club can mention what is on offer for children and invite the family back for another season. For the business hotel, a reply about check-in can acknowledge the value of a guest’s time and point to the desk space and quiet the property is known for. The tone fits, the details are right, and the reply reads as if it came from someone who knows the hotel, because now it does.
You still review and edit every draft. You simply start from a reply that already fits your property, rather than a generic one you have to rewrite.
What you can do now
This is one of the quickest wins in the whole platform. A few minutes today improves every future analysis and every future reply, with no further effort from you.
- Open the Hotel Profile page in your account.
- Set your hotel type, room count, and target guests.
- Tick the services and amenities that define the stay.
- Add a few free-text notes about anything that makes your hotel yours.
- Save, and let the next weekly briefing reflect it.
You do not need to overthink it. Describe your hotel as you would to a new front-desk hire on their first morning. That is exactly the context Maika needs to work well for you.
Give Maika something to work with
Maika is only as good as the context she has. Fill in your Hotel Profile once, and her sentiment analysis and reply drafts start fitting your property and your guests, week after week.
If you are not yet using AboutMyHotel, the free 15-day Trial is the simplest way to see it for yourself. No card, set up in minutes. Complete your profile, and let Maika read your reviews the way you would.
